The days when people waited for nightly newscasts to learn what’s happening are long gone. But you won’t see me crying about it.
In fact, your 24/7 appetite for news is a huge opportunity for KWWL and we’re taking steps to make the most of it on our new KWWL.com web site. As an example, check out the blog Jenn Jarvis is writing on May 20th, as Barack Obama returns to Iowa to claim the majority of Democrat delegates. Jenn is one of a new breed of what we call “convergence” reporters - those who have the tools and techniques to report online as well as on television.
Jenn’s blog on Obama’s visit includes the kind of nuance and detail you won’t get in 1:30 on television. You will get behind the scene photographs, personal observations and the complete text of Obama’s speech. We call efforts like this “KWWL.com Extras,” because that’s what they are - extra content that goes beyond what we report on television.
We do this kind of web reporting because we know lots of people are checking our site between newscasts - often while they’re at work. We want to give you a reason to visit our site, whether you watch our television news or not. There’s always something extra on KWWL.com
Jon Okerstrom
News Director
Posted under Uncategorized
This post was written by jjarvis on May 20, 2008

